How different is your hair or Beauty Spa – What are you different from all others? Makes
What makes a potential customer decide to come to your salon or clinic in order to meet the competition on the road? What makes you stand out from the crowd? What is your USP? (Unique Selling Proposition) What makes you different to them?
Try this> for your next team meeting:
Ask your team: “What 3 things we do in our salon is different and unique from all other salons in our area? ”Works
“What we could do three things is different and unique from all other salons in our area? ”
Write down everything
. Then take two or three of the best ideas and expand it. Let them develop what more we could add to improve them.
We
give each customer a massage chair in the pool with our massage chair …
Expanded
We guarantee a minimum of 3 minutes head massage or service is free … (Use a timer parlor at this time and give it to your customers could be)
Whatever you get, take the best idea, and use in all your marketing to let everyone know potential customers why they are to you and your salon and not your competition on the road.